Quantifying uncertainty in PLS-SEM-based mediation analyses

نویسندگان

چکیده

Abstract To identify potential mediating effects, researchers applying partial least squares structural equation modeling (PLS-SEM) typically contrast specific indirect and direct effects in a sequence of steps. Extending this standard procedure, we conceive mediation analysis as type model comparison, which facilitates quantifying the degree effects’ uncertainty induced by introduction mediator. By introducing new dimension quality assessment, procedure offers means for deciding whether or not to introduce mediator PLS path model, improves replicability research results.

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ژورنال

عنوان ژورنال: Journal of marketing analytics

سال: 2023

ISSN: ['2050-3318', '2050-3326']

DOI: https://doi.org/10.1057/s41270-023-00231-9